Digital marketing is vast and subjective to individual business needs. But, one of the best things about it is you can measure all parts of marketing strategies. Earlier, there were limited options available for digital marketers to track and improve SEO strategies.
But, with Google Analytics and other available tools, you can now know how your website is performing. SEO works on constant updates and new strategies. Besides, it needs to adhere to updated search engine policies that would require you to make changes to your website for better ranking.
SEO metrics allow you to measure the effectiveness of your SEO efforts and make changes based on the data available. In this article, we have compiled nine of the most important metrics that you need to track along with suggestions on how to improve them.
Which SEO Metrics Should You Track?
CTR, organic traffic, page per session, exit rate, average page load time, backlinks domains, core web vitals, and top keywords are some of the SEO metrics that you need to track. Whether you want to know about site traffic, leads, or engagement, SEO metrics give you a comprehensive insight into how your site’s organic search strategy is performing. Besides, it provides you with insightful data that you require to formulate new strategies. To track SEO metrics, you can use different SEO tools. These will help you track and measure anything/everything related to your website.
Important SEO Metrics to Track
1. Click-through Rate (CTR)
The click-through rate shows the percentage of users who visit your website after discovering your web pages in the search engine. For example, if 1000 searchers see your page listing in the search result, 100 people will click through your site. In addition, the organic CTR helps show your listing through URLs, titles, and meta descriptions. If the CTR of your page is low, it means your meta descriptions and meta titles are not engaging.
How to improve your CTR?
- Monitor the click-through rate under the performance tab in Google Search Console. You can view CTR by page, device, or query. Monitoring the CTR by page will provide you with detailed insights.
- Also, update your meta titles and descriptions. Make it more interesting and ensure they adhere to the required character count i.e. up to 60 for meta title and 130 to 150 for meta descriptions.
3. Pages Per Session
Pages Per Session is an essential on-site user engagement metric you can use for SEO. It indicates the number of pages users visit on an average basis before leaving your site. Also, the higher the page metric, the better it is.
To see Pages Per Session:
- Log in to Google Analytics → go to the acquisition option → select all traffic and channels.
- Here, you will get to see pages per traffic for each channel.
For lower metrics, it indicates your content is not engaging enough. In addition, if this metric is low, it also indicates your website is not user-friendly.
5. Average Page Load Time
Website speed is a vital ranking factor that has the power to make or break your rankings on SERPs. The average load time is the time a website takes to display full content on the page.
Tracking of load time:
- You can find this option under the behavior tab → site speed. Here, you will get to see the average load time for all pages.
- It also lets you check load time for individual web pages and content loading.
7. Core Web Vitals
Google has made a shift in focus and is rewarding websites with good rankings and good user experience. Traditional performance metrics like DOMcontentloaded and load time are easier to use, but they may not provide results. Also, focusing only on some pages can render poor UX. In 2020, Google introduced the Core Web Vital metrics that are more user-centric.
Three important Core Web Vitals:
- The first input delay tells you about responsiveness and quantifies the user experience of the page.
- Cumulative layout shift tells you about the visual stability and the number of unexpected layout shifts.
- The largest contentful paint tells you about load speed.
Head to the enhancement section of the Google Search Console to see how your pages perform based on Core Web Vitals. Google Analytics will also help you access the above metrics.
9. Top Keywords Ranked
It is important to monitor how your site’s ranking for targeted keywords. When you know the rankings, it lets you focus on further optimising the keywords and target better ones.
- SEMrush tool can help you track keywords. The organic search position will also help you find relevant keywords for your site that ranks better.
- Besides, you can see changes of keyword ranking over time, including how your search visibility improves.